“Property Yardsale: a highly effective estate sale service with lofty marketing goals.”
(Property Yardsale is an estate sale service for the Thrift Shop of Largo.)
There are many key factors in organizing a successful estate sale. First, you need to properly organize your inventory; second, you need to have accurate appraisals; third, you need to have a successful marketing campaign. Equipment and facilitation can be more improvisational. Without a large supply of buyer’s, you risk placing your client in an unpleasant situation… No profit, lots of stuff. We pride ourselves in our resourceful methods in generating high attendance statistics when doing our estate sales. Depending on the inventory, all estate sales are unique; therefore, the marketing strategy must be customizable to find the right buyers. Our general marketing process is described below:
Property Yardsale facilitates a full marketing campaign, utilizing the large database of buyer’s that we generate from the Thrift Shop of Largo. In addition, we launch an assertive social media campaign, postings on all local, relevant websites, and any proven resale app or website out in the market place. We also provide print media in the local papers and have even posted specialized ads for luxury items. We provide all our own equipment, and this makes the sales process easier for our clients; in fact, we provide merchant processing for debit, credit and gift cards, which ultimately provides more profits to our clients. Offering the best services, accuracy, professionalism, reliability, honesty, integrity and commitment are terrific marketing tools, advertising through word of mouth!
Our network of websites for The Thrift Shop of Largo, The Antique Shop of Largo (antiques service), Online Consignor (online consignment service), and Property Yardsale (estate sales service); generates large amounts of web traffic with our localized SEO, and sheer numbers of online marketing listings. We were voted #1 “Best Retail Store in Largo” in 2017, and runner-up “Best Antique / Resale / Consignment / Thrift Store”, in Pinellas County, in 2018. Within our first two years, we have made the highest echelon in the resale market. Thank you for your support! This has been a well-received accolade regarding our marketing processes. Success leaves clues!